Customer Marketing Manager - Sievo Oy - Etätyö - Globaali

We are Sievo – the leading procurement analytics SaaS company from Finland. We help the largest companies in the world, household brands like Levi’s, Kellogg’s and Mars, to generate cost savings, understand their procurement data, make data-driven decisions, reduce emissions, drive supply chain resilience, and beyond. Each year, we process spend equivalent to 2% of the global GDP. Pretty cool, right? At the core of our success are talented people from all over the world with different backgrounds and perspectives. Our 400+ Sievonians are based across Helsinki, Chicago, Bucharest and London. Our core values are caring, exceeding, and honesty - values that make us grow bigger and better, not bigger and bitter. About the role We are looking for a Customer Marketing Manager to join our marketing team at Sievo. This is a full-time global role, reporting to the Head of Product Marketing and offers an exciting opportunity to work with an established B2B SaaS brand with 20+ years of existence. The Customer Marketing Manager is a customer-centric marketer who will directly contribute towards ensuring customer loyalty, retention and advocacy, by planning and executing marketing programs. You will be working with cross-functional teams- Sales & Customer Success, Product and Marketing- to ensure a seamless alignment of timely customer-centric narrative with differentiated product messaging. Responsibilities: As a customer marketer at Sievo, you will be steering the marketing programs and the team efforts towards driving customer retention and advocacy to customers through various marketing tactics. Streamline customer communication: Be the focal point that manages communication to customers throughout the entire customer journey from implementation, onboarding, product adoption, expansion, retention and renewal to advocacy. Enable customer retention: Design and execute marketing strategies that assure customer awareness of products’ continuous value delivery and drive customer retention, as well support establishing and strengthening relationships between Sievo and key decision makers on the customer side. Execute customer GTM campaigns: Working closely with the Customer Success team, plan and execute multi-touch campaigns that communicate the value of new products and feature releases to customers, driving product adoption and maintaining high perceived value of Sievo.Drive customer advocacy: Recognize opportunities and manage the efforts towards driving customer advocacy that celebrates customer success at Sievo, like case studies and testimonials, speakership at Sievo events, peer-reviews etc. Collaboration: Be the primary point of contact between Marketing and Customer Success teams, drive alignment and create feedback loops.Tracking and reporting results: Track and analyze customer data, success of customer-focused campaigns, and measure ROI of customer marketing efforts.