Tuotemarkkinointiasiantuntija - Epassi - Etätyö - Globaali

Join one of Europe’s fastest-growing companies on a mission to boost everyday wellbeing. As a Product Marketing Specialist at Epassi, you take ownership of daily hands-on marketing execution and user activation for one of our products. Your focus on getting thing out the door, activating users, and making campaigns work in practice. At Epassi, impact means outcomes. In this role, you will activate existing Epassi app users through hands-on marketing, drive adoption and net revenue growth of a product, and improve user engagement across the full lifecycle. You will run end-to-end marketing operations for the product, build, send, and optimize email and newsletter campaigns, apply your ecommerce experience to improve our products’ performance, analyze campaign performance and user feedback, collaborate with product, sales, and customer support teams, and propose and test new marketing approaches and tools. You should bring 3+ years of experience in hands-on marketing roles, a strong background in e-commerce, experience with lifecycle marketing, email marketing, and campaign execution, familiarity with marketing automation tools such as HubSpot, and e-commerce and customer engagement tools like Storyly, Braze, or Iterable. You should be comfortable working hands-on in marketing systems, have native-level Finnish and working-proficient English, and possess strong organizational skills and a practical, execution-focused mindset.