Brändipäällikkö

Are you motivated by owning the growth agenda for two of Arla Denmark's most exciting health-focused brands? Do you thrive in a role with clear commercial ownership and the mandate to set a direction for two fast-growing sub-brands? Then this exciting position as Brand Manager for Arla Culturaae and Arla LactoFREEae might be for you! You will join our Marketing department with 50 passionate and skilled colleagues and become part of the Arla Brand & Sustainability team. In this role, you will lead the local brand agenda for Arla Culturaae and Arla LactoFREEae, driving profitable growth through strong consumer understanding, analytical performance management and impactful execution. Working closely with sales, finance, category, innovation, global brand teams and external agencies, you will translate commercial opportunities into clear priorities and results in the Danish market. The role is based in Viby, Aarhus, and reports to the Arla Brand & Sustainability Director. More concretely, you will own and drive the local brand plans for Arla Culturaae and Arla LactoFreeae, including yearly business planning, portfolio priorities, communication, activation and performance follow-up. Drive brand and business performance through strong analysis of sales, market share, pricing, margin development, campaign efficiency and consumer trends. Identify and develop growth opportunities across the portfolio, including innovation, renovation, assortment, pack, price and activation opportunities. Lead and participate in selected innovation and renovation projects from idea to launch, in close collaboration with colleagues across the value chain. Develop strong communication and activation plans across ATL, BTL, digital, in-store and shopper touchpoints, ensuring clear brand consistency and commercial impact. Act as the key local point of contact towards global brand teams, bringing Danish market input into strategy, creative development and innovation priorities. Manage brand budgets and investment priorities with a clear focus on value creation, efficiency and profitable growth. The ideal candidate brings solid experience from a relevant marketing position, ideally within FMG or the food industry, with a strong understanding of brand building, portfolio- and performance management. You have experience developing communication campaigns and assets across ATL and BTL channels, as well as media planning. Full English proficiency is a must, and advanced Danish language skills are an advantage. Application and contact We encourage you to apply promptly, as we review applications on an ongoing basis. The application deadline is Wednesday, 19 August. However, we reserve the right to close the position earlier if the ideal candidate is found. If you have any questions, please reach out to Director, Arla Brand & Sustainability, Eva Schwendel on +45 26869188.