Kategoriajohtaja

Position Summary This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. The Samsung Direct-to-Consumer eCommerce organization is seeking Senior Manager of Category Management to lead the Refrigerator and Accessory category in Digital Appliance. This role will have P&L responsibility, driving strategies, plans, and execution to deliver daily, weekly, quarterly, and annual targets. A successful candidate will be able to define plans to deliver financial targets, drive cross-functional execution, work with data and merchandising teams to create a streamlined consumer journey, work with marketing teams to track traffic and conversion on daily basis and provide direction on adjustments to manage to overall revenue goals, track competitor activities and changes and adjust plans accordingly, and prepare monthly presentations for senior leadership with data-driven learnings and action plans. Role and Responsibilities Lead and manage the bottoms-up planning and forecasting based on individual category promotional and marketing plans. Collaborate with category management, performance marketing, product and finance teams for the Quarterly Commercial Deal (QCD) planning process and manage all program approvals from key internal stakeholders. Drive the growth of Digital Appliances category, developing monthly and quarterly business plans, and managing day-to-day execution on-site. Work with cross functional teams to develop joint business plans with associated investment to reach sales targets. Analyze daily, weekly, and monthly performance to understand conversion and traffic drivers including conversion funnel, promotional lift, and marketing activities. Work closely with Consumer Experience team to develop campaigns and improve content and messaging to customers to improve traffic and qualified lands. Analyze promotion performance by customer cohorts to understand drivers of performance and to create targeted offer strategies. Lead cross-functional initiatives to increase collaboration and investment from carriers to drive overall connected phone sales. Prepare executive presentations to share business strategies, plans, and deep dives into specific topics as needed / requested. Monitor model level profitability and identify optimizations to improve overall profit rate. Have a thorough understanding of the industry, seasonality and business trends/events, and continually monitor competitor/industry developments Conducting financial analysis to meet or exceed revenue and profitability targets. Create promo copy, aligning with legal, and drive execution on site and across marketing channels. Continuously monitor the customer experience journey and provide direction to supporting teams to optimize and maximize conversion.