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This is an exciting opportunity to play a hands-on role in the development of content for the new Oxford Instruments website. As SEO, AEO & GEO Content Executive, you will help create and optimise digital content that improves visibility across traditional search engines, answer engines and emerging AI-powered search experiences. You will work closely with product managers, marketing teams, technical specialists, content contributors and agency partners to ensure content is clear, structured, searchable and relevant to customers. The role will focus primarily on new website content development, while also supporting optimisation of existing content, content governance and stakeholder enablement across the business. Key responsibilities include: supporting the creation of content for the new website with SEO, AEO and GEO principles, translating technical material into customer-friendly content, conducting content audits, developing page content, metadata and FAQs, structuring content for search visibility, migrating content without losing quality, collaborating with external agencies, evangelising SEO/AEO/GEO best practices, creating guidance templates and checklists for internal teams, reviewing stakeholder content for readability and relevance, monitoring content performance with analytics, and staying informed about SEO/AI trends and applying insights to content. About you: you are a confident digital content professional with strong SEO knowledge, able to simplify complex technical information for customers, comfortable working with engineers and product teams, and capable of coaching others on content best practices. Essential requirements include experience in content marketing/SEO, strong writing/editing skills, ability to simplify technical material for customers, experience creating or optimising website content (copy, metadata, FAQs), stakeholder collaboration, familiarity with analytics and CMS, and a structured, detail-oriented approach. Desirable skills include experience in B2B/technical environments, familiarity with GA4, Google Search Console, SEMrush/Ahrefs/Screaming Frog, CMS platforms, AI-driven search trends, and collaboration with external agencies. Working at Oxford Instruments values collaboration, innovation and customer focus, with equal opportunities and a commitment to an inclusive workplace. Apply now to join Oxford Instruments and help shape the next generation of our digital content experience.
