Marketing Account Lead

Position: Marketing Account Lead, IBM Job Description: Why You'll Love This Job: Technology has the power to change lives, but great stories help people understand its impact. At Arrow, our Marketing & Communications teams create meaningful connections through strategic campaigns, compelling content, digital experiences, and brand storytelling that bring innovation to life. In this role, you'll collaborate with teams across the globe, transform ideas into engaging experiences, and help communicate the solutions that enable customers and suppliers to stay ahead in an ever-changing technology landscape. What You'll Do: Supplier Relationship Management & Strategic Leadership Serve as the primary marketing relationship owner for an assigned portfolio of strategic suppliers, building trusted partnerships and serving as the day-to-day face of the account. Lead strategic business discussions with supplier stakeholders, facilitating annual planning sessions, Quarterly Business Reviews (QBRs), and ongoing business reviews. Partner with Supplier Management, Sales, and internal marketing teams to develop integrated go-to-market recommendations aligned to supplier priorities and business objectives. Present marketing strategies, business recommendations, investment proposals, and performance updates to supplier leadership, including executive and C-suite audiences. Identify business opportunities, risks, and market trends, providing consultative recommendations that drive supplier growth and long-term success. Business Planning & Portfolio Management Coordinate the development of annual marketing business plans by aligning cross-functional stakeholders around supplier goals, priorities, investments, and growth opportunities. Maintain ongoing visibility into supplier performance against:Annual Business Plan Forecast Prior Year Results Revenue Objectives MDF Utilization Review campaign performance, business metrics, and marketing investments to identify optimization opportunities and inform strategic business decisions. Deliver executive-ready business updates that translate campaign results into meaningful business insights and actionable recommendations. Maintain an accurate view of supplier priorities, funding, timelines, and strategic initiatives throughout the fiscal year. Cross-Functional Leadership & Orchestration Serve as the central point of coordination across our Marketing Shared Service Organization, Finance, and Supplier Management. Ensure approved marketing plans are effectively transitioned to execution teams, maintaining alignment on priorities, deliverables, timelines, and supplier expectations. Oversee execution progress, proactively identifying risks, resolving issues, and escalating concerns when necessary to ensure successful program delivery. Facilitate communication across multiple stakeholders while driving accountability and maintaining a consistent supplier experience. Ensure marketing initiatives remain aligned with both supplier expectations and Arrow business objectives throughout execution. Supplier Investment & Business Governance Manage supplier-funded marketing investments, including MDF, co-op funds, and strategic marketing budgets. Partner with Finance and internal stakeholders to monitor budget utilization, funding availability, and investment effectiveness. Review supplier funding opportunities and business cases, recommending adjustments based on performance, priorities, and business needs. Ensure supplier commitments, approvals, and program investments are accurately documented and communicated. Support sound financial stewardship by balancing supplier objectives with Arrow business priorities. Executive Communications & Business Reviews Lead Quarterly Business Reviews (QBRs) and other executive business meetings, presenting business performance, campaign outcomes, and strategic recommendations. Develop executive-quality presentations, dashboards, and business summaries that clearly communicate marketing's impact on supplier growth. Translate campaign metrics, business performance, and market trends into actionable insights that influence future planning and investment decisions. Maintain regular executive communication with supplier stakeholders to strengthen relationships and reinforce Arrow's strategic value. Represent the Supplier Marketing organization with professionalism, confidence, and strong executive presence. Collaboration & Continuous Improvement Foster strong partnerships with Sales, Supplier Management, Marketing Center of Excellence, Finance, Operations, and other cross-functional teams. Continuously identify opportunities to improve planning processes, supplier engagement, business reporting, and operational efficiency. Share best practices, market intelligence, and innovative ideas that enhance supplier experiences and strengthen marketing effectiveness. Promote collaboration, accountability, and transparency across internal teams to deliver consistent, high-quality supplier outcomes. Support organizational initiatives that advance the Supplier Marketing transformation and operating model. Who We're Looking For: Education & Experience Bachelor's degree in Marketing, Business, Communications, or a related field required. Minimum 8 years of progressive experience in supplier marketing, channel marketing, account management, business development, or related business functions. Experience managing strategic supplier, customer, or partner relationships within a technology distribution, OEM, or channel environment preferred. Experience leading executive business reviews, annual planning sessions, or strategic customer engagements preferred. Experience managing supplier-funded marketing investments, MDF, co-op programs, or channel marketing initiatives preferred. Knowledge, Skills & Abilities Strong business acumen with the ability to interpret financial performance, forecasts, KPIs, campaign analytics, and business metrics to support strategic decision-making. Demonstrated ability to build trusted relationships and influence stakeholders across all organizational levels, including executive and C-suite audiences. Exceptional executive communication, presentation, facilitation, and storytelling skills with the confidence to lead strategic business discussions. Proven ability to orchestrate complex cross-functional initiatives while leading through influence in a matrixed organization. Demonstrated grit, resilience, and perseverance, with the ability to navigate ambiguity, overcome obstacles, and drive results in a fast-paced environment. Strong consultative, problem-solving, negotiation, and conflict resolution skills. Highly organized with exceptional attention to detail, business planning, and stakeholder management capabilities. Proficient in Microsoft Office Suite, including Excel and PowerPoint; AI-savvy with the ability to leverage artificial intelligence tools to improve business insights, planning, communication, and operational effectiveness. Leadership Competencies Strategic thinker with a strong commercial mindset and executive presence. Builds trusted advisor relationships through credibility, influence, and accountability. Leads through collaboration, influence, and exceptional communication. Demonstrates grit, resilience, and ownership in delivering business results. Makes informed, data-driven decisions that balance supplier priorities with organizational objectives. Champions continuous improvement while maintaining a customer- and supplier-centric approach. Drives alignment across diverse stakeholders to achieve shared business outcomes. Work Arrangement: Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership. What's In It For You: At Arrow, we're committed to helping our employees thrive, both at work and beyond. Along with competitive compensation, we offer a range of benefits that support your health, financial well being, work-life balance, and professional growth. Your benefits may include: Medical, Dental, Vision Insurance 401k, With Matching Contributions Short-Term/Long-Term Disability Insurance Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options Paid Time Off (including sick, holiday, vacation, etc.) Tuition Reimbursement About Arrow We believe new technologies have the power to make life not only different, but better. At Arrow, we're helping make that future possible. We enable customers and suppliers to design and distribute technology around the world, connecting people, ideas, and innovation to solve real-world challenges. Guided by our purpose of making the benefits of technology accessible to all, we provide expertise, solutions, and connections that help shape what's next. As a global technology solutions provider, Arrow offers opportunities to learn, collaborate, and build a meaningful career while making an impact around the world. Life at Arrow At Arrow, we believe innovation starts with people. We create an environment where collaboration, curiosity, and continuous learning help our employees grow and make a meaningful impact every day. Annual Hiring Range/Hourly Rate: $130,100.00 - $143,110.00 Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location: US-FL-Florida (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion. Time Type: Full time Job Category: Marketing and Communications EEO Statement: Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) All Arrow job postings are for existing job vacancies. We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.