Tuotemarkkinointipäällikkö

We are Archlet. We build an all in one, AI native sourcing platform that automates sourcing, brings structure and transparency to complex projects, and helps teams work faster and unlock more savings across all areas of spend. We value ownership, trust, and clear communication, give people the freedom to shape how things are done, and believe great products are built by teams who enjoy working together and taking responsibility. Your mission Partner with the leadership to build and continuously refine Archlet's company and product positioning - defining what we stand for, what we replace, and why now. Own and evolve the messaging framework that sales and product use consistently across every market-facing interaction. Translate new product capabilities into compelling go-to-market messaging and own launch planning for significant product milestones. Equip sales with the assets they need to win. Own the website end-to-end - positioning, copy, structure, and ongoing optimization. Drive qualified inbound through SEO, AI search visibility, and Google Ads, and evolve the broader channel mix based on what moves the needle. Build our content and thought leadership engine - point-of-view pieces, category-level content, and editorial that compounds authority over time. Drive customer marketing: turn customer outcomes into proof through case studies, reference stories, and ongoing customer communications that deepen engagement. Own the Archlet brand and ensure consistent, high-quality expression across every touchpoint - web, events, sales collateral, social, and PR. Source and brief a lean network of external partners (design, PR, content, web development) and manage marketing projects end-to-end, from brief to delivery. Track and report on marketing's contribution to pipeline and revenue, and represent marketing in leadership conversations as a strategic voice. About you You operate at the level of positioning and narrative, but you are equally willing to roll up your sleeves and get output across the line. You do not need a defined playbook to follow. You care deeply about quality and tone. Marketing should feel intentional and authentic and you hold a high bar for everything that leaves the building. You have high agency. You take initiative, own outcomes, flag problems early, and keep stakeholders aligned without bureaucracy. You know when to invest and when to hold back - you do not believe in spray-and-pray, and you measure marketing by what moves the business, not by activity. You have excellent written and verbal communication skills in English.