Sisällönhallinnan ja näkyvyyden johtaja

Do you want to shape how millions of customers discover, understand and engage with If across the Nordic markets? At If, we help people feel secure. Every day, customers search for information, compare options and make important decisions digitally. As Head of Content Management & Visibility, you will shape how content helps customers discover, understand and engage with If across the Nordic markets. We are looking for a senior leader to establish and develop a Nordic capability for managing content as a strategic business asset throughout its lifecycle, while strengthening visibility across search engines, AI-driven experiences and emerging discovery platforms. In this role you will Own and drive the Nordic Content Management & Visibility strategy, ensuring that content is governed, scalable, customer centric and discoverable across relevant digital channels. You will establish the foundations for how content is planned, created, managed, optimized, measured and retired throughout its lifecycle, supporting customer experience and business performance. Establish and continuously improve Nordic content governance, including ownership, standards, processes, quality frameworks and ways of working. Own and develop the visibility strategy, covering both traditional SEO and AI driven visibility. Build and lead the Nordic Content Management & Visibility capability together with local Chapter Leaders, creating shared direction, common priorities and ways of working while ensuring strong alignment between Nordic ambitions and local market needs. Use data and insights to continuously improve performance and customer experience. Enable responsible use of AI in content creation, management and optimization, while maintaining quality, compliance and brand consistency.