Suorituskykomainonnan johtaja

Vastuualueet

• Define and own the ABM strategy for enterprise targets: account segmentation, journey mapping, campaign plans, and paid ads strategy.
• Design and lead the team structure and operating model for ABM and paid, including how the sub-teams, contractors, and agencies work together, and evolve it as the org grows.
• Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences.
• Set the strategy and success metrics for ABM and paid, then enable the team to make the day-to-day campaign, budget, and channel decisions to hit them.
• Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy.
• Build and maintain strong working relationships with Sales leadership and reps to ensure account selection and engagement plans stay tightly aligned to pipeline goals.
• Own and optimize paid media agency relationships, setting goals, managing output quality, and ensuring agency execution aligns with pipeline objectives.
• Create tailored messaging, creative, targeting, and campaign structure in collaboration with in-house and agency partners.
• Measure, report, and optimize account-level performance (pipeline, opportunity creation, revenue influenced, ACV, and pipeline velocity).
• Build AI-powered workflows and processes that support fast, iterative campaign testing, optimization, and scale.
• Scale repeatable ABM processes and share best practices across the marketing organization.